A step-by-step guide to level up your website game
Build your system
In order to increase your website traffic, you’ll need to first build your outreach system. Theres thousands of combinations you could employ, but we find that blogging paired with email marketing and social media outreach are the most effective.
Before we dive into our tips for success, we are going to make the assumption that you already have a professional website where you can lead these prospects in the first place.
If you don’t, your efforts could be doomed from the start. Without a professional platform to convert these leads into sales, you’ll end up wasting your time funneling potential clients to a site that doesn’t truly represent the level of quality your company provides.
4 main components of the system
- Blogs – These articles are the perfect opportunity to give people free and useful information that they will truly benefit from. This builds trust with your follower base.
- Email Marketing – Throw all that useful information right into your audiences inbox. Make your brand impossible to ignore.
- Social Media – I think we all know that these days, social media is the best way to reach the largest audience. Take advantage of it.
- Website – Make sure the landing page you push people to is properly setup to capture new leads. This is the time for you to capitalize on your strategy and insert a call to action
The point here is to take all the free/useful information that you packed into your blog articles and display it for the whole world to see. This may not seem like a super complex breakdown but that’s because it isn’t. This stuff isn’t rocket science, it just take a little effort and creativity.
Deep Dive: Blogging
Write about something that your audience simply cannot ignore. Whether it’s a detailed industry report or a simple list of tips, make it something your customers can truly use to help them. Like this guide!
You also need to be consistent with how often you deliver this awesome content. Over time, this builds trust between you and your prospects and overall increases your company’s reputation (and keeps them coming back for more!).
Set a schedule that is easy to follow. We recommend sending 2-4 per month so that your prospects begin to look forward to your upcoming releases.
Deep Dive: Email Marketing
You’ll want to build specific audiences so that the content you’re sending them is actually relevant to the relationship you’ve already established. If you have a database of past customers or leads, this is the time to use it.
If you’re targeting leads who have never heard of you before, that’s completely fine! Just make sure the content you write about keeps that perspective in mind.
Once you have your audiences established and your blog written, set a similar schedule for the blog releases. For example, if you post a blog on Monday, quickly follow that post up with an email blast on the same day.
Deep Dive: Social Media
Time to break out your video making skills. No matter how uncomfortable it may feel, you need to get on camera and let your audience know what you’ve done for them. You just wrote a badass article, now own it!
It is a fact that all major social media platforms are pushing short-form videos these days. And they are pushing these videos because they captivate users and keep them on the platform longer. Take advantage of the algorithm and show the world what you’re made of.
Not to sound like a broken record but you need to follow a schedule. This covers all your bases and makes sure that if they don’t see your email, at least they will see your instagram post (and vice versa).
Conclusion and Next Steps
In order to increase your website traffic, you need to give the people what they want. And you need to make it impossible for them to ignore you. If you deploy these 3 techniques into your outreach system, I can guarantee you’ll get more people engaging with your brand. I know it may seem like a lot of work but if you want big results, you gotta swing hard.
p.s – If this stuff is going right over your head, feel free to reach out to me with any questions you may have. This stuff really can be made easy if you have the right guidance.
